Guide: How to write a stronger about page
An about page is often underestimated because it is rarely the first page a visitor sees. Yet many people click there once the homepage has created interest. They are trying to answer a practical question: is there a real and credible business behind this website?
What visitors actually look for
Most people do not read an about page because they want a full company biography. They want to know who is behind the site, what kind of business this is, how it works and whether it feels sensible to trust the company with a conversation or a project.
Questions a good about page should help answer
- who is behind the business and the website
- what kind of work the company actually does
- what way of working or philosophy guides the work
- how the reader can continue if they want to know more